The Future of Capitalism

Cover design for the first books of The Future of Capitalism series. Brief consisted of short question-based books, written by top thinkers in the field of contemporary political economy. The books were to be published in a small format and read in a single sitting by a wide general audience of readers. Typography should be simple and easy to read. Design should accommodate legible titles with very variable lengths and, since authors are well-known, their name should be clearly visible. Design had to be easily extended and create a consistent style throughout the whole series.

The solution: A fixed set of bright vivid contrasted colours, bold straightforward typography — Grotzec Condensed by Mário Feliciano — resulting in a contemporary “for all” pop style that could appeal to the wider audience the publisher was aiming at. Additionally a visual twist by highlighting parts of the full title and thus creating a second/follow up question, which almost always works as a reinforcement of the initial one, generates visual curiosity and renders the books less formal and intimidating.

Polity is a leading international publisher in the social sciences and humanities fields, with offices in Cambridge and Oxford in the UK and Boston in the US.

Client

Polity Books

Year

2017

Design

Ana Boavida